100k Downloads
in 60 Days
FitTrack Pro, a workout tracking app, needed to hit 100k downloads to secure Series A funding. We launched with Product Hunt, App Store Optimization, and a viral TikTok campaign—all organic.
Downloads
k
App Rating
Retention
%
Funding
₹Cr
The Challenge
Vikram Patel built FitTrack Pro over 18 months. Investors said: "Get to 100k downloads in 60 days or no funding." He had ₹3L marketing budget. Traditional UA (user acquisition) would cost ₹150 per install. The math didn't work.
- Need 100k downloads in 60 days
- Only ₹3L budget (₹3/install needed)
- Competing with Nike, Strava, MyFitnessPal
- Zero existing user base
The Strategy
We went 100% organic: #1 Product of the Day on Product Hunt (12k downloads Day 1), ASO optimization (ranked #3 for "workout tracker"), viral TikTok challenge (#FitTrackChallenge - 8M views), and beta tester referral program.
- Product Hunt #1 launch
- App Store Optimization
- Viral TikTok challenge
What We Did
Product Hunt Domination
Prepared for 3 weeks: built email list of 2,000 beta users, coordinated launch with 50 supporters, created demo video, wrote compelling copy. Launched at 12:01 AM PST. Hit #1 Product of the Day. Result: 12,400 downloads Day 1.
Tools: Product Hunt, Email campaign, Demo video
App Store Optimization
Researched 200+ keywords. Optimized title: 'FitTrack Pro - Workout Tracker & Gym Log'. Created 10 localized screenshots showing key features. A/B tested icons. Ranked #3 for 'workout tracker' (50k monthly searches).
Tools: App Radar, Sensor Tower, A/B testing
Viral TikTok Challenge
Launched #FitTrackChallenge: 'Track 30 days of workouts, win ₹1L'. Seeded with 20 fitness influencers. Created trending sound. 8M views in 3 weeks. 18k downloads from TikTok bio link alone.
Tools: TikTok, Influencer partnerships, Linktree
Referral Program
Built in-app referral: 'Invite 3 friends, unlock premium features free for 1 month'. 42% of users referred at least 1 friend. Viral coefficient: 1.8 (every user brought 1.8 more). Generated 45k downloads organically.
Tools: Branch.io, In-app messaging, Firebase
Press & Media Outreach
Pitched to 80 tech blogs and fitness publications. Got featured in TechCrunch, YourStory, and 12 fitness blogs. Each feature drove 2k-5k downloads. Total: 28k downloads from press.
Tools: HARO, Manual outreach, Press kit
Community Building
Created r/FitTrackPro subreddit and Discord server. Shared workout tips, celebrated user milestones, collected feedback. Built a loyal community of 8,000 members who became brand advocates.
Tools: Reddit, Discord, Community management
The Results
k
Total Downloads
27% above target
₹
Cost Per Install
vs ₹150 industry avg
%
Day-30 Retention
Industry avg: 12%
Key Achievements
- 127k downloads in 60 days (27% above target)
- #1 Product of the Day on Product Hunt
- 4.8 star rating (12,000+ reviews)
- 68% Day-30 retention (5.6x industry avg)
- Secured ₹12Cr Series A funding
- Cost per install: ₹2.4 (98% below paid UA)
"We hit 127k downloads in 60 days with a ₹3L budget. Investors were blown away. We closed our Series A the next week. This changed everything."
Vikram Patel
Founder, FitTrack Pro