340% Conversion
Increase
PayEase, a digital payment app, had 500k monthly visitors but only 1.2% signed up. We ran 47 A/B tests, redesigned the onboarding flow, and optimized every pixel. Conversion rate jumped to 5.3%.
Conversion Rate
%
Increase
%
New Signups
k
Revenue Impact
₹Cr
The Leak
Rahul Singh, PayEase CEO, was frustrated. They were spending ₹40L/month on ads driving 500k visitors. But only 6,000 signed up (1.2% conversion). 98.8% of visitors bounced. The funnel was broken.
- 1.2% conversion rate (industry avg: 3-5%)
- 98.8% of traffic wasted
- Complex 7-step signup flow
- Mobile experience broken
The Fix
We ran 47 A/B tests over 90 days: simplified signup (7 steps → 3), added social proof, optimized mobile UX, implemented exit-intent popups, and redesigned CTAs. Conversion rate: 1.2% → 5.3% (340% increase).
- 47 A/B tests run
- Signup flow simplified (7→3 steps)
- Mobile-first redesign
What We Did
Conversion Funnel Audit
Analyzed 50k user sessions with Hotjar and FullStory. Found: 62% dropped at Step 3 (KYC verification), 28% on mobile had broken UI, average time to signup: 8 minutes (industry avg: 2 min).
Tools: Hotjar, FullStory, Google Analytics 4
Simplified Signup Flow
Reduced from 7 steps to 3: Email → OTP → Done. Moved KYC to after first transaction (progressive profiling). Added autofill for mobile numbers. Signup time: 8 min → 90 seconds.
Tools: Figma prototypes, User testing, A/B testing
Mobile UX Overhaul
68% of traffic was mobile but conversion was 0.4%. Redesigned entire mobile flow: larger buttons, simplified forms, one-tap signup with Google/Apple. Mobile conversion: 0.4% → 4.8%.
Tools: Mobile-first design, Touch target optimization
Social Proof & Trust Signals
Added: '2M+ users trust PayEase' banner, live transaction counter, security badges, customer testimonials, media logos. Trust score increased 340%. Conversion lift: +28%.
Tools: Real-time counters, Trust badges, Testimonial widgets
Exit-Intent Popups
Implemented smart exit-intent: 'Wait! Get ₹100 cashback on first transaction.' Captured 18% of abandoning visitors. Generated 4,200 additional signups/month.
Tools: OptinMonster, Custom JavaScript, A/B tested copy
CTA Optimization
Tested 23 CTA variations. Winner: 'Start Sending Money' (vs 'Sign Up'). Changed button color from blue to green. Made CTAs 40% larger on mobile. CTA click rate: +67%.
Tools: VWO, Google Optimize, Heatmap analysis
The Results
%
Conversion Rate
From 1.2%
%
Increase
4.4x improvement
k
New Signups/Month
From 6k
Key Achievements
- Conversion rate: 1.2% → 5.3% (340% increase)
- 26k new signups/month (from 6k)
- Mobile conversion: 0.4% → 4.8%
- Signup time: 8 min → 90 seconds
- ₹18Cr additional annual revenue
- 47 A/B tests run, 23 winners implemented
"We were wasting 98.8% of our traffic. Now we convert 5.3%. Same traffic, 4.4x more customers. This saved our business."
Rahul Singh
CEO, PayEase