500 Influencers
on Autopilot
GlowUp Cosmetics was manually reaching out to influencers one by one. We built an AI-powered outreach system that scaled them from 10 to 500 active partnerships in 4 months.
Partnerships
+
Reach
M
Cost Saved
%
Revenue
₹Cr
Manual Chaos
Neha Gupta, founder of GlowUp, had a team of 3 people manually DMing influencers on Instagram. They could only manage 10 active partnerships at a time. Response rate: 8%. Time per partnership: 12 hours. It wasn't scalable.
- Only 10 active influencer partnerships
- 8% response rate to cold DMs
- 12 hours per partnership (manual)
- No tracking or ROI measurement
AI-Powered Scale
We built a custom **Influencer Automation Engine**: AI scrapes Instagram for relevant creators, personalizes outreach messages, tracks responses, manages contracts, and measures ROI—all automatically. 500 partnerships in 4 months.
- AI-powered influencer discovery
- Automated personalized outreach
- Real-time ROI tracking dashboard
What We Did
AI Influencer Discovery
Built a Python scraper that analyzes Instagram hashtags (#makeuptutorial, #skincareroutine) to find creators with 5k-100k followers, 3%+ engagement, and beauty niche content. Identified 8,400 potential partners in 2 weeks.
Tools: Python, Selenium, Instagram Graph API, Apify
Personalized Outreach Bot
Created GPT-4 powered DM templates that reference the influencer's recent posts. Example: "Loved your Diwali makeup tutorial! Our new festive collection would be perfect for your audience." Response rate jumped to 34%.
Tools: OpenAI API, Make.com, Instagram DM automation
Contract & Payment Automation
Integrated DocuSign for instant contract signing. Set up Razorpay for automated influencer payouts based on performance (tracked via UTM links). Reduced contract time from 5 days to 2 hours.
Tools: DocuSign API, Razorpay, Airtable CRM
ROI Tracking Dashboard
Built a real-time dashboard showing: influencer reach, engagement rate, clicks, conversions, and revenue per partnership. Automatically paused underperforming influencers and doubled down on top performers.
Tools: Google Analytics, Looker Studio, Custom API
Content Approval Workflow
Created a Slack bot where influencers submit content for approval. AI checks for brand guideline compliance (logo placement, messaging). Neha approves/rejects with one click. Avg approval time: 15 minutes.
Tools: Slack API, GPT-4 Vision, Zapier
Performance-Based Tiers
Segmented influencers into Bronze/Silver/Gold tiers based on performance. Top performers got higher commissions, exclusive products, and long-term contracts. Bottom 20% were automatically phased out.
Tools: Custom scoring algorithm, Automated tier updates
4-Month Scale-Up
System Build
Built scraper, outreach bot, CRM integration. Tested with 50 influencers. Refined messaging based on response rates.
Scale Outreach
Reached out to 2,000 influencers. Signed 150 partnerships. Set up contract automation and payment workflows.
Optimization
Built ROI dashboard, implemented tier system, automated content approval. Reached 350 active partnerships.
Full Automation
Hit 500 partnerships. System runs 90% autonomously. Neha's team only handles approvals and strategy. Revenue: ₹4.2Cr.
The Results
+
Active Partnerships
From 10 in 4 months
M
Total Reach
Across all influencers
%
Cost Reduction
Per partnership
Key Achievements
- 500+ active influencer partnerships
- 28M combined reach across all influencers
- Response rate: 8% → 34%
- Time per partnership: 12 hours → 20 minutes
- ₹4.2Cr revenue attributed to influencer marketing
- 90% of process runs on autopilot
"We went from manually managing 10 influencers to 500 on autopilot. The system finds them, reaches out, tracks ROI—everything. It's like having a team of 50 people."
Neha Gupta
Founder, GlowUp Cosmetics