120k Followers,
2.4k B2B Leads
Karan Malhotra, DataVault CEO, had 800 LinkedIn followers. We built his personal brand with daily posts, viral content, and thought leadership. Result: 120k followers, 2,400 qualified B2B leads in 8 months.
Followers
k
B2B Leads
+
Engagement
%
Pipeline
₹Cr
Invisible
Karan had a great product (enterprise data security SaaS) but zero personal brand. 800 LinkedIn followers, mostly friends. Posted once a month. No engagement. Competitors' CEOs had 50k+ followers and were closing deals through LinkedIn.
- Only 800 followers (mostly friends)
- Posted once a month, zero engagement
- No thought leadership presence
- Losing deals to competitors with strong brands
Thought Leader
We posted daily (240 posts in 8 months), created viral content frameworks, shared DataVault's journey, engaged with industry leaders, and built a content engine. Result: 120k followers, 6.8% engagement, 2,400 B2B leads.
- Daily posting (240 posts)
- Viral content frameworks
- Strategic engagement
What We Did
Content Strategy & Frameworks
Created 8 viral content frameworks: Founder Story, Industry Insights, Hot Takes, How-To Guides, Data-Driven Posts, Customer Wins, Behind-the-Scenes, Contrarian Views. Each framework tested and optimized for engagement.
Tools: Content calendar, Swipe file, A/B testing
Daily Posting Cadence
Posted every weekday at 9 AM IST (optimal time for B2B audience). 240 posts in 8 months. Avg length: 150-200 words. Hook in first line. Clear CTA. Consistency built momentum.
Tools: Buffer, Taplio, Post scheduler
Viral Content Creation
Created 23 posts that went viral (100k+ impressions each). Format: Contrarian takes on data security, founder journey stories, industry predictions. Best post: 2.4M impressions, 18k likes, 340 comments.
Tools: Viral post analysis, Trending topics, Storytelling
Strategic Engagement
Spent 30 min/day engaging with industry leaders' posts. Commented thoughtfully on 10-15 posts daily. Built relationships with 50+ influencers. Got featured in their content. Amplified reach 10x.
Tools: Engagement pods, Relationship building, Authentic comments
Lead Magnet Strategy
Created 'Data Security Playbook' (40-page PDF). Promoted in posts with CTA: 'Comment PLAYBOOK for the link.' Generated 2,400 qualified leads. Avg deal size: ₹13L.
Tools: Lead magnet, DM automation, CRM integration
Profile Optimization
Rewrote headline: 'Helping enterprises secure data | CEO @DataVault | 120k+ followers.' Added banner with social proof. Optimized About section with keywords. Profile views: 800/month → 45k/month.
Tools: LinkedIn SEO, Professional headshot, Banner design
The Results
k
LinkedIn Followers
From 800 in 8 months
+
B2B Leads
Qualified enterprise leads
₹Cr
Pipeline Created
From LinkedIn alone
Key Achievements
- 120k followers (15,000% growth)
- 2,400 qualified B2B leads generated
- 23 viral posts (100k+ impressions each)
- 6.8% avg engagement rate (industry avg: 2%)
- ₹32Cr pipeline from LinkedIn
- Featured in 15 industry publications
"LinkedIn became our #1 lead source. 2,400 enterprise leads, ₹32Cr pipeline. I'm now recognized at conferences. This changed our business."
Karan Malhotra
CEO, DataVault