45M Views,
12k Leads
UrbanNest, a luxury real estate developer, struggled with lead generation. We created 120 property tour videos, viral Reels, and YouTube Shorts. Result: 45M views, 12k qualified leads in 6 months.
Total Views
M
Leads
k
Units Sold
Revenue
₹Cr
Old School
Meera Kapoor, UrbanNest's CMO, was relying on print ads and billboards. Cost: ₹80L/month. Leads: 120/month. Cost per lead: ₹66k. Buyers wanted to see properties virtually before visiting. They had no video content.
- Only print ads & billboards
- ₹66k cost per lead
- Zero video content
- Buyers wanted virtual tours
Video-First
We shot 120 cinematic property tours, created 200+ Reels showcasing amenities, launched YouTube channel with neighborhood guides, and ran video ads. 45M views, 12k leads at ₹4.2k/lead (93% cheaper).
- 120 property tour videos
- 200+ viral Reels & Shorts
- YouTube channel (85k subscribers)
What We Did
Cinematic Property Tours
Shot 120 property videos with drone footage, 360° walkthroughs, and lifestyle shots. Each video: 2-3 min, 4K quality, professional voiceover. Avg watch time: 2:14 (industry avg: 0:45). Conversion rate: 8.4%.
Tools: DJI Mavic 3, Sony A7S III, Premiere Pro
Viral Reels Strategy
Created 200+ short-form videos: apartment tours, amenity showcases, customer testimonials, neighborhood highlights. Used trending audio. 18 videos crossed 1M+ views. Total reach: 38M.
Tools: iPhone 14 Pro, CapCut, Trending audio library
YouTube Channel Launch
Started 'UrbanNest Living' channel with neighborhood guides, home buying tips, interior design ideas. Posted 3x/week. Grew to 85k subscribers in 6 months. Avg views per video: 45k.
Tools: YouTube SEO, TubeBuddy, Custom thumbnails
Video Ad Campaigns
Ran targeted video ads on YouTube, Instagram, Facebook. Audience: 25-45, income >₹15L, interested in real estate. Budget: ₹12L/month. Generated 8,400 leads. Cost per lead: ₹1,428.
Tools: Google Ads, Meta Ads Manager, Retargeting pixels
Virtual Property Tours
Built interactive 360° virtual tours for all properties. Buyers could explore from home. Reduced unnecessary site visits by 60%. Qualified leads increased by 140%.
Tools: Matterport, 360° cameras, Custom web integration
Customer Testimonial Videos
Filmed 40 happy customer stories. Format: 'Why I chose UrbanNest.' Avg length: 90 seconds. Posted on all platforms. Trust score increased 280%. Conversion lift: +34%.
Tools: Professional interviews, B-roll footage, Subtitles
The Results
M
Total Video Views
Across all platforms
k
Qualified Leads
In 6 months
%
Cost Reduction
Per lead
Key Achievements
- 45M video views in 6 months
- 12k qualified leads generated
- Cost per lead: ₹66k → ₹4.2k (93% reduction)
- 340 units sold (₹180Cr revenue)
- YouTube channel: 85k subscribers
- 18 videos with 1M+ views each
"Video changed everything. We went from ₹66k per lead to ₹4k. Sold 340 units in 6 months. Our competitors are still doing print ads."
Meera Kapoor
CMO, UrbanNest